Back in the 1970’s, I attended John F. Kennedy Grade School in Highland Park, IL where there were many Ginkgo trees. Back in the third Grade, my teacher Ms. Woloshin, used to tell me that the Ginkgo leaves were good luck. From then on, I would always pick up a Ginkgo Leaf and hold on to it and send wishes up to heaven.
When I was looking for a logo for my new business, I decided to research the history of this tree. I found an article written by Roger Cohen about Botanist Peter Crane who wrote a biography of this distinctive tree. I knew about the medicinal properties, and of course I knew it was revered for its beauty. But my choice was made when I read that it is a single species with no known living relatives. It is a living fossil that has been essentially unchanged for more than 200 million years. What this tells me is that our world was perfect before mankind existed and provides all the essentials that we need to sustain ourselves even in modern times.
Now, tie that concept to my commitment to going back to basics. I found that to sustain the wellbeing of any individual, it is best to support your system with organic, Non-GMO whole foods, and using all this as nature intended it, as our medicine. Hippocrates said “Let food be thy medicine and medicine be thy food.” That day, it made complete sense to me to use this image for the Suson Essentials logo.
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